Marketing-oriented planning in public administration : (Record no. 34221)
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fixed length control field | 01463naa a2200193uu 4500 |
001 - CONTROL NUMBER | |
control field | 0060914595137 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190211172644.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100609s1987 xx ||||gr |0|| 0 eng d |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | WATZKE, G.E. |
9 (RLIN) | 41064 |
245 10 - TITLE STATEMENT | |
Title | Marketing-oriented planning in public administration : |
Remainder of title | the case of the state development agency |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | Marcel Dekker, |
Date of publication, distribution, etc. | 1987 |
520 3# - SUMMARY, ETC. | |
Summary, etc. | Noting that concepts from marketing are not often found in the public management: literature, the authors present a multi-stage marketing-oriented planning model which can be used in the public sector. the mods1 is applied to the case of industrial development agencies, wit11 emphasis on the use of the model in recruiting foreign direct investment. The model includes the determination of organization mission, goals and objectives, resources, and growth strategies as elements of the management planning process. The marketing planning stage of the model includes opportunity analysis, positioning for target markets, marketing mix selection, and control. The two main stages of the process are mediated by factors in the internal and external environments of the organization |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | MINDAK, W.A. |
9 (RLIN) | 41065 |
773 08 - HOST ITEM ENTRY | |
Title | International Journal of Public Administration - IJPA |
Related parts | 9, 2, p. 153-192 |
Place, publisher, and date of publication | New York : Marcel Dekker, 1987 |
International Standard Serial Number | ISSN 01900692 |
Record control number | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Periódico |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | 20100609 |
Operator's initials, OID (RLIN) | 1459^b |
Cataloger's initials, CIN (RLIN) | Daiane |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | 20100616 |
Operator's initials, OID (RLIN) | 1023^b |
Cataloger's initials, CIN (RLIN) | Carolina |
No items available.