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Public diplomacy and soft power (Record no. 34497)

000 -LEADER
fixed length control field 01386naa a2200181uu 4500
001 - CONTROL NUMBER
control field 0062112054837
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190211172936.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100621s2008 xx ||||gr |0|| 0 eng d
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha Dewey Subclass [OBSOLETE] PHL2MARC21 1.1
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name NYE JR, Joseph S.
9 (RLIN) 7834
245 10 - TITLE STATEMENT
Title Public diplomacy and soft power
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. March 2008
520 3# - SUMMARY, ETC.
Summary, etc. Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a long history as a means of promoting a country's soft power and was essential in winning the cold war. The current struggle against transnational terrorism is a struggle to win hearts and minds, and the current overreliance on hard power alone is not the path to success. Public diplomacy is an important tool in the arsenal of smart power, but smart public diplomacy requires an understanding of the roles of credibility, self-criticism, and civil society in generating soft power.
773 08 - HOST ITEM ENTRY
Title The Annals of the American Academy of Political and Social Science
Related parts 616, p. 94-109
Place, publisher, and date of publication Thousand Oaks : SAGE, March 2008
International Standard Serial Number ISSN 00027162
Record control number
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Periódico
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20100621
Operator's initials, OID (RLIN) 1205^b
Cataloger's initials, CIN (RLIN) Daiane
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- 20100624
Operator's initials, OID (RLIN) 1025^b
Cataloger's initials, CIN (RLIN) Carolina

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