Place branding : (Record no. 34500)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01758naa a2200253uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0062112090037 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531062535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100621s2008 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAM, Peter van |
| 9 (RLIN) | 41253 |
| 245 10 - TITLE STATEMENT | |
| Title | Place branding : |
| Remainder of title | the state of the art |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | March 2008 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This article examines the relevance of place branding as a political phenomenon in international politics. After setting place branding in a historical and conceptual context, it maps out the connections between branding and international politics by looking at three examples. First, it examines the challenges facing the European Union to strengthen its image as a global player. Second, it analyzes the efforts of the United States to deal with its collapsing image in the aftermath of its failing "war on terror" and military intervention in Iraq. Third, it examines negative place branding by focusing on the Borat movie that upset Kazakhstan in 2006 and the cartoon crisis that erupted in Denmark in September 2005. This article also aims to situate the practice of place branding in a broader analytical context. It argues that place branding is part of a wider spectrum of postmodern power, where soft power and public diplomacy also have their place |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Gestão de Marcas |
| 9 (RLIN) | 15754 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 11969 |
| Topical term or geographic name entry element | Política Externa |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | União Européia |
| 9 (RLIN) | 15115 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Estados Unidos |
| 9 (RLIN) | 12942 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Cazaquistão |
| 9 (RLIN) | 41254 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Dinamarca |
| 9 (RLIN) | 13669 |
| 773 08 - HOST ITEM ENTRY | |
| Title | The Annals of the American Academy of Political and Social Science |
| Related parts | 616, p. 126-149 |
| Place, publisher, and date of publication | Thousand Oaks : SAGE, March 2008 |
| International Standard Serial Number | ISSN 00027162 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20100621 |
| Operator's initials, OID (RLIN) | 1209^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20140327 |
| Operator's initials, OID (RLIN) | 1021^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
No items available.
