The TQM extension : (Record no. 36678)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894naa a2200229uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0100515440037 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211173733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101005s2010 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHUN-HSIEN, Su |
| 9 (RLIN) | 42487 |
| 245 10 - TITLE STATEMENT | |
| Title | The TQM extension : |
| Remainder of title | total customer relationship management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | Jan./Feb. 2010 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | From reviewing literature pertaining to customer relationship management (CRM), most research has focused partially on profitable customers, customer segmentation, information technology, or value creation. Curry and Kkolou (2004) found that CRM has revealed many aspects that closely resemble the total quality management (TQM) approach. A comprehensive viewpoint put forward in this study is going to propose a concept of 'total customer relationship management' (TCRM). Since ISO 9000 QMS (International Organization for Standardization 9000 Quality Management System) is always available and useful in the field of TQM implementation, it is introduced offering the framework with five components. Issues and content pertaining to CRM literature are classified and lodged into these components as elements. The TCRM system, therefore, is composed of five components and their own elements, as shown in Table 1. It is proposed hopefully to validate CRM activities more effectively, to pursue business excellence in CRM practice, as well as to have CRM become a mission covering all members, resources, processes and endeavours of an organisation |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Volume 21 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Numbers 1-2 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TSAI, August |
| 9 (RLIN) | 42488 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CHU-LING, Hsu |
| 9 (RLIN) | 42489 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total Quality Management & Business Excellence |
| Related parts | 21, 1-2, p. 79-92 |
| Place, publisher, and date of publication | Oxfordshire : Routledge, Jan./Feb. 2010 |
| International Standard Serial Number | ISSN 14783363 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20101005 |
| Operator's initials, OID (RLIN) | 1544^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20101006 |
| Operator's initials, OID (RLIN) | 1735^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
No items available.
