Marketing strategy and marketing performance measurement system : (Record no. 37829)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01817naa a2200193uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0121711343841 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211174245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101217s2010 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAMBERTI, Lucio |
| 9 (RLIN) | 43483 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy and marketing performance measurement system : |
| Remainder of title | exploring the relationship |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | April 2010 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Though marketing performance measurement has long been a concern for literature and companies, the relationship between marketing strategy and marketing performance measurement system (MPMS) design is a substantially uncovered topic. This paper endorses Coviello et al. [Coviello, N. E., Brodie, R. J. and Munro, H. J. (1997) Understanding contemporary marketing: Development of a classification scheme. Journal of Marketing Management, 13, 501522.] classification scheme for marketing strategies and draws from literature a conceptual framework about the managerial levers for MPMS design (marketing performances, measures and control system), aiming to explore the possible existence and the nature of the marketing strategyMPMS relationship. The study is carried out with a multiple case study approach in seven Italian organizations. The outcomes show that companies pursuing different marketing strategies adopt different MPMS, and the authors explore the impact of some contextual elements possibly impacting on the relationship, discussing their role in the glance of existing literature. The results have suggested some managerial implications |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NOCI, Giuliano |
| 9 (RLIN) | 34539 |
| 773 08 - HOST ITEM ENTRY | |
| Title | European Management Journal |
| Related parts | 28, 2, p. 139-152 |
| Place, publisher, and date of publication | Oxford : Elsevier, April 2010 |
| International Standard Serial Number | ISSN 02632373 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20101217 |
| Operator's initials, OID (RLIN) | 1134^b |
| Cataloger's initials, CIN (RLIN) | Jaqueline |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20110119 |
| Operator's initials, OID (RLIN) | 1200^b |
| Cataloger's initials, CIN (RLIN) | Carolina |
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