Factors driving website success : (Record no. 39949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01897naa a2200265uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1080315160641 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211175407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110803s2010 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FAN, Wei-Shang |
| 9 (RLIN) | 45155 |
| 245 10 - TITLE STATEMENT | |
| Title | Factors driving website success : |
| Remainder of title | the key role of Internet customisation and the influence of website design quality and Internet marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | nov./dec. 2010 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In the age of the digital economy, companies need a greater understanding of how they can add value to consumers through their websites. This research uses the concept of Internet marketing theory to understand the path to website success (WSS), and uses a Structure Equation Model to build an integrated cause-effect relationship model for WSS, in order to explore Internet customisation (IC), website design quality, and Internet marketing strategy (IMS); which have been identified as key drivers of a WSS by previous research. To provide a deeper analysis this research also tests for intervening variables that affect a WSS. The results confirm that all three variables positively influence WSS, and show that IMS is an intervening variable between IC and WSS. From a practical perspective, this research shows that businesses must engage in IC planning and create IMS to attract consumers to browse and purchase products from their website. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Volume 21 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Número 11-12 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet |
| 9 (RLIN) | 12031 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administração Estratégica |
| 9 (RLIN) | 12916 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Republic of China |
| 9 (RLIN) | 45156 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TSAI, Ming-Chun |
| 9 (RLIN) | 40348 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Total Quality Management & Business Excellence |
| Related parts | 21, 11-12, p. 1141-1159 |
| Place, publisher, and date of publication | Oxfordshire : Routledge, nov./dec. 2010 |
| International Standard Serial Number | ISSN 14783363 |
| Record control number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20110803 |
| Operator's initials, OID (RLIN) | 1516^b |
| Cataloger's initials, CIN (RLIN) | Geisneer |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20110811 |
| Operator's initials, OID (RLIN) | 1003^b |
| Cataloger's initials, CIN (RLIN) | Keicielle |
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