Market leadership in the brazilian automotive industry : (Record no. 45681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02491nam a2200301uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4020613083132 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210813165836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140206s2013 bl ||||g| |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 44203 |
| Personal name | Cavalcante, Luiz Ricardo |
| 245 10 - TITLE STATEMENT | |
| Title | Market leadership in the brazilian automotive industry : |
| Remainder of title | the case of marcopolo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Brasília : |
| Name of publisher, distributor, etc. | IPEA, |
| Date of publication, distribution, etc. | Dec. 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 41 p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Texto para Discussão ; |
| Volume/sequential designation | 1906a |
| 505 80 - FORMATTED CONTENTS NOTE | |
| Title | 1. Introduction |
| -- | 2. Industrial and market leadership: theoretical review and methodological concerns |
| -- | 3. Bus bodywork manufacturing: an overview of the dynamics of the growth of the sector |
| -- | 4. Marcopolo's leading positions in the bodywork manufacturing sector |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The aim of this paper is to analyze the factors that explain the industrial leadership of a Brazilian bus bodywork manufacturer (Marcopolo). From a methodological point of view, the paper was a case study based on bibliographic review and on in-depth interviews. The underlying hypothesis is that, at some point in the past, some idiosyncratic factors regarding Brazilian market led the large auto manufacturers to give up contesting Brazilian incumbents in these segments. Then, Brazilian companies managed to grow hand-in-hand with the Brazilian automotive market, and dictated the customer-supplier relationship patterns. Marcopolo had to develop technological and organizational capabilities related to stock management, and lean production principles of modularity and product platforms or families, very important to its CKD exports. Recently, Marcopolo found its own way to internationalization, especially towards developing countries (Marcopolo is present in all BRIC countries), through acquisition of existing plants, joint-ventures and involvement of local suppliers. In sum, Marcopolos strategies and decisions going public, exporting and FDI have been ahead of the Brazilian public policy discourse or market trends. These strategies were clearly riskier, but once succeeded, help to understand Marcopolos leading position |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 12917 |
| Topical term or geographic name entry element | Liderança |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercado |
| 9 (RLIN) | 12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Setor Secundário |
| 9 (RLIN) | 12283 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estudo de Caso |
| 9 (RLIN) | 11993 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brasil |
| 9 (RLIN) | 12876 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Brasil |
| 9 (RLIN) | 12876 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 47041 |
| Personal name | Araújo, Bruno César |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.ipea.gov.br/portal/images/stories/PDFs/TDs/td_1906a.pdf |
| Link text | Acesso |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Livro Especial |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20140206 |
| Operator's initials, OID (RLIN) | 1308^b |
| Cataloger's initials, CIN (RLIN) | Pedro |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20140218 |
| Operator's initials, OID (RLIN) | 1521^b |
| Cataloger's initials, CIN (RLIN) | Daiane |
No items available.
