Brand equity in the Pakistani hotel industry (Record no. 48505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01798naa a2200241uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5060516050847 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190211181433.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150605s2014 bl ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha Dewey Subclass [OBSOLETE] | PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ISHTIAQ ISHAQ, Muhammad |
| 9 (RLIN) | 52192 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY | |
| Title | Valor da marca na indústria hoteleira paquistanesa |
| 245 10 - TITLE STATEMENT | |
| Title | Brand equity in the Pakistani hotel industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | São Paulo : |
| Name of publisher, distributor, etc. | FGV, |
| Date of publication, distribution, etc. | mai./jun. 2014 |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Brand equity is considered as the most important aspect of branding, which is a set of brands assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and service quality) in Pakistani hotel industry. Data was collected from 821 consumers who experienced the services of Pakistani five star hotels from multiple locations. Mediating regression and stepwise regression analyses were applied for investigation of study hypotheses. Results pointed out positive and significant influences of service quality on all other dimensions of brand equity whereas partial mediations were endorsed among the variables. Researchers and practitioners implications are discussed |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | ISSN Online: 2178938X |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HUSSAIN, Nazia |
| 9 (RLIN) | 52193 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | IJAZ ASIM, Ali |
| 9 (RLIN) | 52194 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | J. CHEEMA, Luqman |
| 9 (RLIN) | 52195 |
| 773 08 - HOST ITEM ENTRY | |
| Title | Revista de Administração de Empresas - RAE |
| Related parts | 54, 3, p. 284-295 |
| Place, publisher, and date of publication | São Paulo : FGV, mai./jun. 2014 |
| International Standard Serial Number | ISSN 00347590 |
| Record control number | |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/brand_equity_in_the_pakistani_hotel_industry_0.pdf |
| Link text | Acesso |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 20150605 |
| Operator's initials, OID (RLIN) | 1605^b |
| Cataloger's initials, CIN (RLIN) | Ana |
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