| 000 -LEADER |
|---|
| fixed length control field |
00700nz a2200229n 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18365 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BR-BrBEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200409145551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100708s1977 spb f 001 0 por d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BR-BrBEM |
| Transcribing agency |
BR-BrBEM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
401.4 |
| Item number |
18 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| -- |
8 |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
401.4 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P419t |
| -- |
1977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Penteado, José Roberto Whitaker, |
| Dates associated with a name |
1919- |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A técnica da comunicação humana/ |
| Statement of responsibility, etc. |
José Roberto Whitaker Penteado |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Livraria Pioneira, |
| Date of publication, distribution, etc. |
1977. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
332p. ; |
| Dimensions |
23cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Inclui índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografias: p.[327]-332 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicação de massa - |
| General subdivision |
Aspectos sociais |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicação de massa e linguagem |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
