000 -LEADER |
fixed length control field |
00809nz a2200217n 4500 |
001 - CONTROL NUMBER |
control field |
20367 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BR-BrBEM |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200409145652.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100909s1979 rjb 000 0 por d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BR-BrBEM |
Transcribing agency |
BR-BrBEM |
Modifying agency |
BR-FoBMF |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
por |
Language code of original |
eng |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
-- |
8 |
-- |
2 |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.83 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
B789p |
-- |
1979 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Boyd Jr., Harper W. |
240 ## - UNIFORM TITLE |
Uniform title |
Marketing research: text and cases |
245 ## - TITLE STATEMENT |
Title |
Pesquisa mercadológica: |
Remainder of title |
textos e casos / |
Statement of responsibility, etc. |
Harper W. Boyd Jr., Ralph Westfall; com a colaboração de William D. Barclay, Elrick Lavidge & Co. , nos capítulos sobre amostragem; tradução de Afonso C. A. Arantes, Maria Isabel R. Hopp |
250 ## - EDITION STATEMENT |
Edition statement |
4. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Rio de Janeiro : |
Name of publisher, distributor, etc. |
Fundação Getúlio Vargas, |
Date of publication, distribution, etc. |
1979. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
803 p. ; |
Dimensions |
21 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Pesquisa de mercado |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Westfall, Ralph |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Livro Geral |