| 000 -LÍDER |
|---|
| Campo de controle fixo |
04313cam a2200397 i 4500 |
| 001 - NÚMERO DE CONTROLE |
|---|
| Número de controle |
18097559 |
| 003 - CÓDIGO MARC DA AGÊNCIA CATALOGADORA |
|---|
| Campo de controle |
BR-BrENAP |
| 005 - DATA E HORA DA ÚLTIMA ATUALIZAÇÃO |
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| Campo de controle |
20190211181931.0 |
| 008 - CAMPO DE TAMANHO FIXO |
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| Campo fixo de controle |
140331s2014 maua b 001 0 eng |
| 020 ## - ISBN - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781625271464 (hardback) |
| 040 ## - FONTE DA CATALOGAÇÃO |
|---|
| Agência catalogadora |
BR-BrENAP |
| Idioma da catalogação |
Pt_BR |
| 090 ## - NÚMERO DE CLASSIFICAÇÃO |
|---|
| Número de Classificação |
2.01.3 F989i |
| 041 ## - IDIOMA |
|---|
| Idioma do texto |
eng |
| 100 ## - ENTRADA PRINCIPAL - NOME PESSOAL |
|---|
| Nome pessoal |
FURR, Nathan R. |
| 9 (RLIN) |
55751 |
| 245 14 - TÍTULO PRINCIPAL |
|---|
| Título principal |
The innovator's method : |
| Subtítulo |
bringing the lean startup into your organization / |
| Indicação de responsabilidade |
Nathan Furr, Jeff Dyer. -- |
| 260 ## - IMPRENTA (PUBLICAÇÃO, DISTRIBUIÇÃO, ETC.) |
|---|
| Lugar de publicação, distribuição, etc. |
Boston : |
| Nome do editor, distribuidor, etc. |
Harvad Businnes School Publishing, |
| Data de publicação, distribuição, etc |
2014. -- |
| 300 ## - DESCRIÇÃO FÍSICA |
|---|
| Extensão |
ix, 268 p. : |
| Detalhes físicos adicionais |
il. ; |
| Dimensões |
25 cm |
| 504 ## - NOTA DE BIBLIOGRAFIA, ETC |
|---|
| Nota de bibliografia |
Inclui referências bibliográficas(p. [243]-250) e índice. |
| 505 ## - NOTA DE CONTEÚDO |
|---|
| Nota de conteúdo |
Foreword -- Introduction -- the innovator's method -- Leadershio in the age of uncertainy -- Insight: savor surprises -- Problem: discover the job-to-be-done -- Solution: prototype the minimum "Awesome" product -- Business model: validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Conclusion: turn uncertainty into opportunity -- Appendix: an overview of the innovator's method |
| 520 ## - NOTA DE RESUMO, ETC |
|---|
| Nota de conteúdo |
"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- |
| 520 ## - NOTA DE RESUMO, ETC |
|---|
| Nota de conteúdo |
"Whether you call it "lean start-up," "design thinking," or "agile," a new method is revolutionizing how to successfully create, refine, and bring ideas to market--without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. Innovation experts Nathan Furr and Jeff Dyer aim to change that. Based on field work with thousands of managers and validated inside dozens of companies, THE INNOVATOR'S METHOD shows when and how to apply a "lean start-up" approach to innovation in established businesses. THE INNOVATOR'S METHOD takes managers through these new practices for managing innovation, showing how to adapt them to their businesses and answering such questions as: How do we know this idea is worth pursuing? Does it solve the right problem for customers? Have we found the right solution? Do we have the right business model for our new offering? With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, THE INNOVATOR'S METHOD picks up where Jeff Dyer's THE INNOVATOR'S DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- |
| 650 ## - ENTRADA DE ASSUNTO - ASSUNTO TÓPICO |
|---|
| Cabeçalho tópico ou nome geográfico |
Gestão Organizacional |
| 9 (RLIN) |
15593 |
| 650 ## - ENTRADA DE ASSUNTO - ASSUNTO TÓPICO |
|---|
| Cabeçalho tópico ou nome geográfico |
Administração Estratégica |
| 9 (RLIN) |
11998 |
| 650 ## - ENTRADA DE ASSUNTO - ASSUNTO TÓPICO |
|---|
| 9 (RLIN) |
12884 |
| Cabeçalho tópico ou nome geográfico |
Inovação |
| 650 ## - ENTRADA DE ASSUNTO - ASSUNTO TÓPICO |
|---|
| Cabeçalho tópico ou nome geográfico |
Planejamento Estratégico |
| 9 (RLIN) |
12021 |
| 700 ## - ENTRADA SECUNDÁRIA - NOME PESSOAL |
|---|
| Nome pessoal |
DYER, Jeffrey H |
| 9 (RLIN) |
17538 |
| 909 ## - IDENTIFICAÇÃO DO CATALOGADOR |
|---|
| Ano e mês da catalogação (aaaamm) |
201801 |
| Identificação do catalogador |
ING |
| 942 ## - TIPO ESPECÍFICO |
|---|
| Tipo de material |
Livro Geral |
