| 000 -LEADER |
|---|
| fixed length control field |
01416nam a2200241uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6225 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212094449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020214s2001 bl ||||g| |0|| 0 por d |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.18 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
D2412e |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
DAVENPORT, Thomas H |
| 9 (RLIN) |
13879 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
The attention economy |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A economia da atencao : |
| Remainder of title |
compreendendo o novo diferencial de valor dos negocios |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro : |
| Name of publisher, distributor, etc. |
Campus, |
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Uma nova perspectiva sobre negocios |
| -- |
Bem-vindos a economia da atencao |
| -- |
Atencao, a historia ate agora |
| -- |
O que a atencao e e nao e |
| -- |
Reduzindo a numeros |
| -- |
A mensuracao da atencao |
| -- |
De amebas a macacos |
| -- |
A psicobiologia da atencao |
| -- |
Luditas, cuidado |
| -- |
Tecnologias da atencao |
| -- |
Os persuasores ocultos |
| -- |
Licoes das industrias da atencao |
| -- |
Globos oculares e shoppings ciberneticos |
| -- |
Comercio eletronico e atencao |
| -- |
Desempenho do comando |
| -- |
Lideranca e atencao |
| -- |
Opcoes focadas e recursos globais |
| -- |
Estrategia e atencao |
| -- |
Fora do organograma |
| -- |
Estrutura organizacional e atencao |
| -- |
"Chegou e-mail pra voce"(muitos e muitos) |
| -- |
Gerenciando a informacao, o conhecimento e a atencao |
| -- |
Da miopia a utopia |
| -- |
O futuro da economia da atencao |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Afonso Celso da Cunha Serra |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestão da Informação |
| 9 (RLIN) |
12982 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BECK, John C. Beck |
| 9 (RLIN) |
15927 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20020214 |
| Operator's initials, OID (RLIN) |
Chris |
| Cataloger's initials, CIN (RLIN) |
Chris |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20091215 |
| Operator's initials, OID (RLIN) |
1458^b |
| Cataloger's initials, CIN (RLIN) |
Daiane |
