| 000 -LEADER |
|---|
| fixed length control field |
00802nam a2200241uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
480 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001009s1996 bl ||||g| |0|| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8585746297 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
G367g |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Gerência de marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro : |
| Name of publisher, distributor, etc. |
Senac , |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
139 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
1 - Marketing |
| -- |
2 - Marketing e mercado |
| -- |
3 - Marketing mix |
| -- |
4 - Pesquisa de mercado |
| -- |
5 - Planejamento de marketing |
| -- |
6 - Consultoria de marketing |
| -- |
7 - Eficácia em marketing |
| -- |
8 - Novas tendências do marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gerente |
| 9 (RLIN) |
12061 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001009 |
| Operator's initials, OID (RLIN) |
Elda |
| Cataloger's initials, CIN (RLIN) |
Elda |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20160310 |
| Operator's initials, OID (RLIN) |
1117^b |
| Cataloger's initials, CIN (RLIN) |
Larissa |
