| 000 -LEADER |
|---|
| fixed length control field |
01535naa a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6899 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020913s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BAYON, Tomas |
| 9 (RLIN) |
932 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer Equity marketing : |
| Remainder of title |
touching the intangible |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Elsevier, |
| Date of publication, distribution, etc. |
2002 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Research has shown that the market value of stock listed companies is to a large extent attibutable to investors' value estimations of intangible assets. Among these, Customer Equity, the monetary value potential of a company's current and future customers, is of central importance. It is the key driver of shareholder value from operational business activity. For companies competing for investment resources, this means to consequently achieve and increase this value potential by following an appropriate marketing approach. The article gives guidance on how such an approach and its core methods could look. It aims at redefining the marketing discipline from a shareholder's perpective by putting Customer Equity at its center |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Value-Based Marketing |
| 9 (RLIN) |
16332 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer Equity |
| 9 (RLIN) |
16333 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Costumer Lifetime Value |
| 9 (RLIN) |
16334 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer Relationship Management |
| 9 (RLIN) |
16335 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic Marketing |
| 9 (RLIN) |
16336 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
GUTSCHE,Jeans |
| 9 (RLIN) |
16337 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BAUER, Hans |
| 9 (RLIN) |
16338 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
20, 3, p. 213-222 |
| Place, publisher, and date of publication |
Oxford : Elsevier, 2002 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20020913 |
| Operator's initials, OID (RLIN) |
Lucima |
| Cataloger's initials, CIN (RLIN) |
Lucimara |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060508 |
| Operator's initials, OID (RLIN) |
1106^b |
| Cataloger's initials, CIN (RLIN) |
Quiteria |
