| 000 -LEADER |
|---|
| fixed length control field |
01556naa a2200229uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6930 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020916s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BROWN, Stephen |
| 9 (RLIN) |
16431 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The spectre of kotlerism : |
| Remainder of title |
a literary appreciation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2002 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
It is forty years since Philip Kotler published his first academic paper. In that time, he hjas done more than anyone to disseminate the marketing message. Yet, despite Kotler's powers of proselytization and persuasion, there have been very few studies of these powers. This article, therefore, takes a literary approach to the literacy works of Philip Kotler. More specifically, it employs Marxian precepts to penetrate the surface appearance and expose the sholarly essence of Kotler's corpus. Written in the extended essay format that characterizes works of literary appreciation, it argues that Philip Kotler and Karl Marx are indistinguishable in terms of both conceptual content are indistinguishable in terms of both conceptual content and rhetorical form. This paper moreover, maintains that just as Marx aspired to the dictatorship of the proletariat, so to Kotler has pursued the goal of the dictator-ship of the marketariat |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Philip Kotler |
| 9 (RLIN) |
16432 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Karl Marx |
| 9 (RLIN) |
16433 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Utopianism |
| 9 (RLIN) |
16434 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
20, 2, p. 129-146 |
| Place, publisher, and date of publication |
, 2002 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20020916 |
| Operator's initials, OID (RLIN) |
Lucima |
| Cataloger's initials, CIN (RLIN) |
Lucimara |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060508 |
| Operator's initials, OID (RLIN) |
1355^b |
| Cataloger's initials, CIN (RLIN) |
Quiteria |
