000 -LEADER |
fixed length control field |
01367naa a2200241uu 4500 |
001 - CONTROL NUMBER |
control field |
7343 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190211154241.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020927s2005 xx ||||gr |0|| 0 eng d |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
ZARKADA-FRASER, Anna |
9 (RLIN) |
11583 |
245 10 - TITLE STATEMENT |
Title |
Risk perception by UK firms towards the Russian market |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Date of publication, distribution, etc. |
2002 |
520 3# - SUMMARY, ETC. |
Summary, etc. |
One the factors that affect the foreign market entry decisions of a construction firm is the risk involved. This paper reviews the concept of risk and its manifestation in the valatile socio-economic and political climate of Russia, a market previously inaccessible to the international construction industry and now full of oportunities and threats. It also presents the perceptions of political risk and Russia's market potential held by the marketing managers of UK construction firms that are involved in the Russian market. Conforming to international marketing theory, their decisions are influenced by a number of factors, with political risk involvement in the market |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International Marketing |
9 (RLIN) |
16829 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Political Risk Analysis |
9 (RLIN) |
16830 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
UK |
9 (RLIN) |
16831 |
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
Russia |
9 (RLIN) |
12896 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
FRASER, Campbell |
9 (RLIN) |
16832 |
773 08 - HOST ITEM ENTRY |
Title |
International Journal of Project Management |
Related parts |
20, 2, p. 99-105 |
Place, publisher, and date of publication |
, 2002 |
Record control number |
|
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Periódico |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
20020927 |
Operator's initials, OID (RLIN) |
Lucima |
Cataloger's initials, CIN (RLIN) |
Lucimara |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
20060515 |
Operator's initials, OID (RLIN) |
1426^b |
Cataloger's initials, CIN (RLIN) |
Quiteria |