| 000 -LEADER |
|---|
| fixed length control field |
01738naa a2200313uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8950 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021204s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
LLONCH, Joan |
| 9 (RLIN) |
6197 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Measures of marketing success : |
| Remainder of title |
a comparison between Spain and the UK |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2002 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Despite the importance of assessing business performance, there is little research on the measure used to evaluate marketing effectiveness. This paper replicates in Spain some UK research into the relative importance of categories of marketing metrics, e.g. financial and non-financial, customer and competitive. The Spanish results are compared with those from the UK. In Spain, respondents saw financial metrics as less important than their UK counterparts and they appeared to be more marketing oriented. In both countries the importance given to metrics categories wete consistent with orientation. Marketing assets appear to be more regularly tracked in Spain than in the UK. In Spain performance metrics are mostly compared with the previous year whereas in the UK the marketing plan is the principal benchmark. Spanish managers are more satisfied performance although both see considerable room for improvement |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Performance |
| 9 (RLIN) |
17342 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Measurement |
| 9 (RLIN) |
18219 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Metrics |
| 9 (RLIN) |
18220 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumidor |
| 9 (RLIN) |
16430 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competitividade |
| 9 (RLIN) |
11999 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Financial |
| 9 (RLIN) |
18221 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
UK |
| 9 (RLIN) |
16831 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Spain |
| 9 (RLIN) |
18222 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
EUSEBIO, Rossano |
| 9 (RLIN) |
18223 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
AMBLER, Tim |
| 9 (RLIN) |
18224 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
20, 4, p. 414-422 |
| Place, publisher, and date of publication |
, 2002 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20021204 |
| Operator's initials, OID (RLIN) |
Lucima |
| Cataloger's initials, CIN (RLIN) |
Lucimara |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20140620 |
| Operator's initials, OID (RLIN) |
0946^b |
| Cataloger's initials, CIN (RLIN) |
karina |
