| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BR-BrENAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240719063206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190123b xxu||||| |||| 00| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781491927182 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BR-BrENAP |
| Language of cataloging |
Pt_BR |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
S4913 |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.01.4 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
This is service design doing : |
| Remainder of title |
applying service design thinking in the real word - a practitioners' handbook / |
| Statement of responsibility, etc. |
Editor: Marc Stickdorn, Adam Lawrence, Markus Hormess, Jakob Schneider |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sebastopol: |
| Name of publisher, distributor, etc. |
O'Reilly Media |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 541 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Inclui índice |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Why service design? -- 1.1. What do customers want? -- 1.2. The challenges for organizations -- 1.3. Why a service design approach? |
| -- |
2. What is service design? -- 2.1. Defining service design -- 2.2. Different views -- 2.3. Origins and progress -- 2.4. What service design isn't -- 2.5. The principles of service design, revisited |
| -- |
3. Basic service design tools -- 3.1. Research data -- 3.2. Personas -- 3.3. Journey maps -- 3.4. System maps -- 3.5. Service prototypes -- 3.6. Business model canvas |
| -- |
4. The core activities of service design -- 4.1. In search of a process for designing a service -- 4.2. Core patterns in the design process -- 4.3. Introducing the core activities of the TiSDD service design framework |
| -- |
5. Research -- 5.1. The process of service design research -- 5.2. Methods of data collection -- 5.3. Methods of data visualization, synthesis, and analysis -- 5.4. Cases |
| -- |
6. Ideation -- 6.1. Ideas -- 6.2. Decisions -- 6.3. The process of ideation -- 6.4. Ideation methods -- 6.5. Cases |
| -- |
7. Prototyping -- 7.1. The process of service prototyping -- 7.2. Prototyping methods -- 7.3. Cases |
| -- |
8 - Implementation -- 8.1. From prototype to production -- 8.2. Service design and change management -- 8.3. Service design and software development -- 8.4. Service design and product management -- 8.5. Service design and architecture -- 8.6. Cases |
| -- |
9. Service design process and management -- 9.1. Understanding the service process: a fast-forward example -- 9.2. Planning for a service design process -- 9.3. Managing the service design process -- 9.4. Examples/process templates -- 9.5. Cases |
| -- |
10. facilitating workshops -- 10.1. Key concepts of facilitation -- 10.2. Styles and roles of facilitation -- 10.3. Success factors -- 10.4. Key facilitation techniques -- 10.5. Methods -- 10.6. Cases |
| -- |
11. Making space for service design -- 11.1. Types of spaces -- 11.2. Building the space -- 11.3. Space or no space? -- 11.4. Cases |
| -- |
12. Embedding service design in organizations -- 12.1. Getting started -- 12.2. Scaling up -- 12.3. Establishing proficiency -- 12.4. Design sprints -- 12.5. Cases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12000 |
| Topical term or geographic name entry element |
Criatividade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12884 |
| Topical term or geographic name entry element |
Inovação |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
66180 |
| Topical term or geographic name entry element |
Design de Serviços |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
12916 |
| Topical term or geographic name entry element |
Administração Estratégica |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
55673 |
| Topical term or geographic name entry element |
Design Thinking |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
55674 |
| Personal name |
Stickdorn, Marc |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
57093 |
| Personal name |
Lawrence, Adam |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
57092 |
| Personal name |
Hormess, Markus |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
55675 |
| Personal name |
Schneider, Jakob |
| 909 ## - |
|---|
| -- |
201908 |
| -- |
Beatriz |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
