| 000 -LEADER |
|---|
| fixed length control field |
01916naa a2200265uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9621 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021227s2001 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SIMON, Herman |
| 9 (RLIN) |
10037 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Individualised pricing : |
| Remainder of title |
boosting profitability with the higher art of power pricing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2001 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
While product and service customisation strategies are employed by growing number of successful companies on and off the Internet, customised pricing my offer gerater potential profit. The basic idea of price customisation is simple: Charge every customer the (individual) price he is willing to pay based on the (individual) value he places on the product. However, identifying that value for each individual customer is often an impossible task. Thus, you have to find a way to bundle customers into segments according to their value percpetion and then fence off these segments from one another. Managers must therefore first determine the different values customers place on their product and what that value is worth to each in monetary terms. Once this is done and customers are divided into segments, managers can choose among five innovative techniques to implement price customisation (multi-dimensional pricing, multi-person pricing, price budling, multi-product strategies and normal or Dutch auctions). A possible profit gain of 10-40 per cent could make it well worth investigating this innovative approach to pricing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Price Customisation |
| 9 (RLIN) |
18953 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Licitação |
| 9 (RLIN) |
12856 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Innovative Pricing |
| 9 (RLIN) |
18954 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multiple Brands |
| 9 (RLIN) |
12493 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Price Bundling |
| 9 (RLIN) |
18955 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multi-dimensional Pricing |
| 9 (RLIN) |
18956 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BUTSCHER, Stephan A |
| 9 (RLIN) |
18957 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
19 , 2, p. 109-114 |
| Place, publisher, and date of publication |
, 2001 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20021227 |
| Operator's initials, OID (RLIN) |
Cassio |
| Cataloger's initials, CIN (RLIN) |
Cassio |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20140325 |
| Operator's initials, OID (RLIN) |
1018^b |
| Cataloger's initials, CIN (RLIN) |
karina |
