| 000 -LEADER |
|---|
| fixed length control field |
01501naa a2200277uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9684 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021230s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
SIMON, Herman |
| 9 (RLIN) |
10037 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
An intervew by Reinhard Hunerberg, with commentaries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2001 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Herman Simon has made a major impact on analytical thinking in marketing . Several of this concepts, like Power Pricing, have entered marketing language. In this interview, which took place in Bonn in the Spring of 2001, Professon Simon`s responses cover a wide field, from marketing conceps and marketing models, to marketing as a profession and marketing through the Internet. A central theme running throughout the interview is the apparent difficulty of implmentary marketing, of which there are many competing strategic version. Professon Simon offers insight and observations wich help to bridge the gap between theory and practice, and comments on the potential impact of new forces on marketing like globalization and the Internet |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Concepts |
| 9 (RLIN) |
19117 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market Models |
| 9 (RLIN) |
19118 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pricing Strategy |
| 9 (RLIN) |
19119 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet |
| 9 (RLIN) |
12031 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Globalisation |
| 9 (RLIN) |
19120 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Profession |
| 9 (RLIN) |
19121 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Culture |
| 9 (RLIN) |
19122 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
European Management Journal |
| Related parts |
19, 5, p. 472-480 |
| Place, publisher, and date of publication |
, 2001 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20021230 |
| Operator's initials, OID (RLIN) |
Cassio |
| Cataloger's initials, CIN (RLIN) |
Cassio |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060529 |
| Operator's initials, OID (RLIN) |
1638^b |
| Cataloger's initials, CIN (RLIN) |
Quiteria |
