| 000 -LEADER |
|---|
| fixed length control field |
00965naa a2200205uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9754 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190211154827.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030102s2005 xx ||||gr |0|| 0 eng d |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
RIGBY, Darrell K |
| 9 (RLIN) |
8981 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Avoid the four perils of CRM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
feb.2002 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Companies pour millions into customer relationship management, but most initiatives fail to deliver. Here's why - and what you can do raise the odds of success. Customer relationship management is one of the hottest management tools today. But more than half of all CRM initiatives fail to produce results. Learn why so many CRM programs come up empty and what executives can do to reverse that trend |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
REICHHELD, Frederick F |
| 9 (RLIN) |
8838 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
SCHEFTER, Phil |
| 9 (RLIN) |
19218 |
| 773 08 - HOST ITEM ENTRY |
|---|
| Title |
Havard Business Review |
| Related parts |
80, 2, p. 101-109 |
| Place, publisher, and date of publication |
, feb.2002 |
| Record control number |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Periódico |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20030102 |
| Operator's initials, OID (RLIN) |
Lucima |
| Cataloger's initials, CIN (RLIN) |
Lucimara |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060531 |
| Operator's initials, OID (RLIN) |
1055^b |
| Cataloger's initials, CIN (RLIN) |
Quiteria |
