Mastering the value chain : an interview with Mark Levin of Millennium Pharmaceuticals
By: CHAMPION, David
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Material type: 
ArticlePublisher: 2001Harvard Business Review 79, 6, p. 108-115Abstract: An industry in flux creates vast opportunities. But to seize them, a company must understand how the current upheavals will affect the future distribution of profits and then reinvent itself to capitalize on the new sources of value. In this interview, CEO Mark Levin describes how Millennium Pharmaceuticals balances long-term strategy with short-term tactics to expand its reach across the pharmaceutical value chain
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
An industry in flux creates vast opportunities. But to seize them, a company must understand how the current upheavals will affect the future distribution of profits and then reinvent itself to capitalize on the new sources of value. In this interview, CEO Mark Levin describes how Millennium Pharmaceuticals balances long-term strategy with short-term tactics to expand its reach across the pharmaceutical value chain
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