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Presenting structural innovatin in an institutional environment : hospital's use of impression management

By: ARNDT, Margarete.
Contributor(s): BIGELOW, Barbara.
Material type: materialTypeLabelArticlePublisher: Ithaca : Johnson Graduate School of Management, September 2000Administrative Science Quarterly 45, 3, p. 494-522Abstract: This research examines how the first organizations to abandon an institutionalized, taken-for-granted structure and adopt a radically different form presented the innovation to important stakeholders. A content analysis of hospitals' annual reports reveals that organizatins that differed on other dimensions uniformly made preventive use of defensive impression management in announcing the change to a diversified corporate structure. The organizations invoked coercive and mimetic pressures to account for and justify the new structure, and they associated the innovation with legitimated organizational activities. The findings make two contributions that link the "old" instituionalism and neoinstitutionalism: they point to organizational agency in the reventive use of the very institutional forces that create isomorphism and suggest the presence os instituional forces even during the early stages of innovation
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This research examines how the first organizations to abandon an institutionalized, taken-for-granted structure and adopt a radically different form presented the innovation to important stakeholders. A content analysis of hospitals' annual reports reveals that organizatins that differed on other dimensions uniformly made preventive use of defensive impression management in announcing the change to a diversified corporate structure. The organizations invoked coercive and mimetic pressures to account for and justify the new structure, and they associated the innovation with legitimated organizational activities. The findings make two contributions that link the "old" instituionalism and neoinstitutionalism: they point to organizational agency in the reventive use of the very institutional forces that create isomorphism and suggest the presence os instituional forces even during the early stages of innovation

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