The rivalry matrix : understanding rivalry and competitive dynamics
By: FURRER, Olivier
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Contributor(s): THOMAS, Howard.
Material type: 
ArticlePublisher: 2000Subject(s): Competitividade | Dinâmica Competitiva | Rivalry MatrixEuropean Management Journal 18, 6, p. 619-637Abstract: In this paper we present a framework, the rivalry matrix, outling a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the mainmodeling approaches contained in the matrix. We follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. We conclude with the desciprion of a practical process for analyzing compatitive dynamics
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
In this paper we present a framework, the rivalry matrix, outling a range of viable approaches which businessmen, modelers, and consultants can use to frame problems and issues in competitive rivalry. We then discuss the rationale of each of the mainmodeling approaches contained in the matrix. We follow this discussion with case examples, which illustrate the processes involved in modeling competitive dynamics within each of the four cells of the rivalry matrix. We conclude with the desciprion of a practical process for analyzing compatitive dynamics
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