Corporate strategy in a small open economy : reducing product diversification while increasing international diversification
By: BENGTSSON, Lars
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Material type: 
ArticlePublisher: 2000Subject(s): MNC | Product Diversification | International Diversification | Product Focusing | International ExpansionEuropean Management Journal 18, 4, p. 444-453Abstract: This study investigated the changes in corporate strategy and performance in 20 large Swedish MNC`s between 1985, 1994 and 1998. It has found a strong pattern of product focusing , increased internationalisation, and a strong increase in accounting-based performance. This developmet seems to be contrary to former empirical evidence, that international diversification pays off better for more product diversified firms than for less product diversified. This might be due to a country effect; Swedish MNC`s having substantial international experience might have created unique internationalising capabilities compared to many other countrie`s large firms
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
This study investigated the changes in corporate strategy and performance in 20 large Swedish MNC`s between 1985, 1994 and 1998. It has found a strong pattern of product focusing , increased internationalisation, and a strong increase in accounting-based performance. This developmet seems to be contrary to former empirical evidence, that international diversification pays off better for more product diversified firms than for less product diversified. This might be due to a country effect; Swedish MNC`s having substantial international experience might have created unique internationalising capabilities compared to many other countrie`s large firms
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