Analysis of the emerging global arena
By: Govindarajan, Vijay
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Contributor(s): GUPTA, Anil.
Material type: 
ArticlePublisher: 2000Subject(s): Globalization | Technology Development | Ideological Change | Corporate GlobalityEuropean Management Journal 18, 2, p. 274-284Abstract: After exploring the meaning of globatlization at different levels: world, country, industry, company and corporate function, on the authors focus on examining the twin forces of ideological change and tehcnology revolution which are making globalization one of the most important issues facing companies today. Globalization impacts on many aspects of corporate strategy and decision-making; the authors offer insight into how sizeable companies should benefit from this inevitable trend by suggesting questions to be included in any strategic agenda
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
After exploring the meaning of globatlization at different levels: world, country, industry, company and corporate function, on the authors focus on examining the twin forces of ideological change and tehcnology revolution which are making globalization one of the most important issues facing companies today. Globalization impacts on many aspects of corporate strategy and decision-making; the authors offer insight into how sizeable companies should benefit from this inevitable trend by suggesting questions to be included in any strategic agenda
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