Having trouble with your strategy? Then map it
By: KAPLAN, Robert S
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Contributor(s): NORTON, David P.
Material type: 
ArticlePublisher: sep./oct. 2000Harvard Business Review 78, 5, p. 167-176Abstract: When launching a neew business strategy, executives often give employees only limited descriptions of what they should do and why. But strategy maps, based on the balanced scorecard, clearly link action to outcome to success
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
When launching a neew business strategy, executives often give employees only limited descriptions of what they should do and why. But strategy maps, based on the balanced scorecard, clearly link action to outcome to success
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