Linking intangible resources and competition
By: HAANES, Knut
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Contributor(s): FJELDSTAD, Oystein.
Material type: 
ArticlePublisher: 2000European Management Journal 18, 1, p. 52-62Abstract: Recent strategy literature that intangible resources - in patticular competencies and relationships - are critical drivers of competitive advantage. However, there seems to be a lack of understanding of when certain types of competencies and relationships are most critical. This paper introduces a framework consisting of three fundamental levels of resource-competition . The framework is illustrated through the pharmaceutical industry. We argue that (1) biotech firms mainly engage in entrepreneurial competition; (2) traditional pharmaceutical firms - here referred to as big-pharma - increasingly undertake contractual competition and, finally (3) generic drug makers compete predominantly operationally. The paper argues that intangible resources contribute differently to competitive advantage depending on level of competition
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Recent strategy literature that intangible resources - in patticular competencies and relationships - are critical drivers of competitive advantage. However, there seems to be a lack of understanding of when certain types of competencies and relationships are most critical. This paper introduces a framework consisting of three fundamental levels of resource-competition . The framework is illustrated through the pharmaceutical industry. We argue that (1) biotech firms mainly engage in entrepreneurial competition; (2) traditional pharmaceutical firms - here referred to as big-pharma - increasingly undertake contractual competition and, finally (3) generic drug makers compete predominantly operationally. The paper argues that intangible resources contribute differently to competitive advantage depending on level of competition
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