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Alliances versus acquisitions : choosing the right option

By: GARETTE, Bernard.
Contributor(s): DUSSAUGE, Pierre.
Material type: materialTypeLabelArticlePublisher: 2000European Management Journal 18, 1, p. 63-69Abstract: Recently, a wave of corporate acquisitions has swept across Europe, prompted by liberalisations and unification in the European Union. The authors ask the question: Has this made the traditional preference by European firms for alliances and co-operative strategies obsolete? Bearing mind that, in global terms, alliances are popular, another question is: Should European firms use their experiences in alliances to develop new alliance strategies as an alternative to joining the tred to acquisitions? After a review of the european model of alliances, the authors discuss the pros and cons and rationale for horizontal acquisitions and scale a]liances, and argue in favour of more agressive complementary alliances combined with mergers and acqusitions to expand in Europe as well as globally
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Recently, a wave of corporate acquisitions has swept across Europe, prompted by liberalisations and unification in the European Union. The authors ask the question: Has this made the traditional preference by European firms for alliances and co-operative strategies obsolete? Bearing mind that, in global terms, alliances are popular, another question is: Should European firms use their experiences in alliances to develop new alliance strategies as an alternative to joining the tred to acquisitions? After a review of the european model of alliances, the authors discuss the pros and cons and rationale for horizontal acquisitions and scale a]liances, and argue in favour of more agressive complementary alliances combined with mergers and acqusitions to expand in Europe as well as globally

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