The buzz on buzz
By: DYE, Renee.
Material type: ArticlePublisher: nov./dec. 2000Harvard Business Review 78, 6, p. 139-146Abstract: Word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes. Companies can harness the considerable power of buzzyItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
Word-of-mouth promotion is capable of catapulting products from obscurity into runaway commercial successes. Companies can harness the considerable power of buzzy
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