Critical competencies in virtual service webs
By: JONES, Julian
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Contributor(s): BOWONDER, B | WOOD, Douglas.
Material type: 
ArticlePublisher: European School of Management, 2003Subject(s): Firm Boundaries | Comparative Advantage | Outsourcing | Global Value Chains | Virtualisation | Transaction Costs | Services | GovernanceEuropean Management Journal 21, 1, p. 48-61Abstract: This paper reviews Williamson`s transaction cost framework (Markets and Hierarchies - 1975) in light of new, and often location-independent influences to argue that conventional concepts including clustering, scale and scope economies and comparative advantage are becoming less clearly defined, and hence less useful in predicting industry structures in service transactions. Using a sample of service-based innovations, we describe how Williamson`s account omits the key role that underwriting plays in mobilising new web-based options. The resulting service web model provides a more complete account of the fragmentation of service chains arising from virtualisation and adds another dimension to discussion of comparative advantage conventionally focused primarily on goods exchanges
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
This paper reviews Williamson`s transaction cost framework (Markets and Hierarchies - 1975) in light of new, and often location-independent influences to argue that conventional concepts including clustering, scale and scope economies and comparative advantage are becoming less clearly defined, and hence less useful in predicting industry structures in service transactions. Using a sample of service-based innovations, we describe how Williamson`s account omits the key role that underwriting plays in mobilising new web-based options. The resulting service web model provides a more complete account of the fragmentation of service chains arising from virtualisation and adds another dimension to discussion of comparative advantage conventionally focused primarily on goods exchanges
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