Part one - Purposes and uses Organizational surveys: tools for assessment and research - A. Catherine Higgs, Steven D. Ashworth The organizational survey as an intervention for change - W. Warner Burke, Celeste A. Coruzzi, Allan H. Church The role of surveys in transforming culture: data, knowledge, and action - David B. Wagner, Janet L. Spencer Driving change through surveys: aligning employees, customers, and other key stakeholders - William A. Schiemann Multisource (360-degree) feedback: surveys for individual and organizational development - David W. Bracken Part two - The survey process Planning and conducting the survey: keeping strategic purpose in Mind - Allen I. Kraut Setting expectations and reporting results: conversations with top management - David A. Nadler Dealing with the data: collection, processing, and analysis - William H. Macey Applying alternative survey methods - Karl Kuhnert, Dan P. McCauley Feedback, action planning, and follow-throught - John R. Hinrichs Part three: special applications Life in the consortium: the mayflower group - Raymond H. Johnson The multinational opinion survey - Sarah Rassenfoss Johnson Linking survey results to customer satisfaction and business performance - Jack W. Wiley Federal government survey results to customer satisfaction and bussiness performance - Jack W. Wiley Federal government surveys: recent practices and future directions - Marilyn K. Gowing, Anita R. Lancaster Ethical concerns and organizational surveys - Marshall Sashkin, Erich P. Prien