Modern competitive analysis
By: OSTER, Sharon M
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Material type: 
BookPublisher: New York : Oxford University, 1999Edition: 3 ed.Description: 434 p.Subject(s): Competitividade | Administração Estratégica | Teoria dos Jogos | Terceiro Setor | Eficiência | Estrutura Organizacional | Inovação | Poder | Empresa Privada | Fusão de Empresas| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 6.02O852m (Browse shelf) | 1 | Available | 10001416 |
The competitive environment Efficient markets Industry analysis Understanding the impediments to entry Groups within industries Competing in global markets Part II: inside the organization Competing for advantage Organizational goals: politics and power in the organization Organizational structure and strategic planning Corporate diversification Vertical linkages Mergers, acquisitions, and strategic alliances Part III: rivalry Understanding rivalry: game theory Product positioning and strategic marketing Competitive pricing Competitive reserch and development and innovation Regulatory issues in strategic planning Part IV: the planning process The strategic planning process Appendix 1: some case suggestions Appendix 2: financial ratio analysis Appendix 3: using statistics to determine advantage Appendix 4: a discussion of portfolio techniques
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