Elucidating Elusive Ensembles : the strategic value of informal internet networks
By: MERWE, Rian Van Der; PITT, Leyland; BERTHON
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ArticlePublisher: Oxford : Elsevier, February 2004European Management Journal 22, 2, p. 12-26Abstract: For many years, sociologists have conceptualized and debated the value of 'social capital': the resources embedded in an individual's social network. More recently, the notions of network organizations and strategic alliances have become important and often overlooked forms of alliance on the Internet is what we call the 'elusive ensemble'. These associations of individuals and organizations are typically undocumented, difficult to identify by thrid parties, and even pass unrecognized by their constitutent members. They consist of informal Internet networks that are extremely valuable because of the strategic social capital embedded in them. Drawing on Social Network Theory, this paper outlines a methodology for viewing and valuing informal Internet networks, and in doing so offers guidance on improving the strategic efficacy of these elusive ensembles
For many years, sociologists have conceptualized and debated the value of 'social capital': the resources embedded in an individual's social network. More recently, the notions of network organizations and strategic alliances have become important and often overlooked forms of alliance on the Internet is what we call the 'elusive ensemble'. These associations of individuals and organizations are typically undocumented, difficult to identify by thrid parties, and even pass unrecognized by their constitutent members. They consist of informal Internet networks that are extremely valuable because of the strategic social capital embedded in them. Drawing on Social Network Theory, this paper outlines a methodology for viewing and valuing informal Internet networks, and in doing so offers guidance on improving the strategic efficacy of these elusive ensembles
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