Time-to-market vs. time-to-delivery
By: Sihem Ben Mahmoud-Jouini
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Contributor(s): Christophe Midler | Gilles Garel.
Material type: 
ArticlePublisher: Nijkerk : Elsevier, 2004International Journal of Project Management 22, 5, p. 359-367Abstract: The time-to-market in NPD projects is a key factor in the competition between innovative firms. Research on concurrent engineering has shown that time can be managed as well as a delay and as a speed. Our concern in this paper is to study the time factor in the case of Engineering, Procurement and Construction (EPC) projects, where a customer initially contracts for a project from a contractor on the basis of specifications, budget and delay. Is time-to-delivery a key factor? Does its reduction represent a competitive advantage for the client and/or for the contractor in EPC projects? Is project speed a key variable to be managed, or does it result from other project parameters? We first define an analytical model to characterize a speed profile in EPC projects. We implement this model for six major construction projects developed by a large, international firm. A variety of speed profiles result. We conclude by showing the relevance of NPD project speed management in EPC projects
The time-to-market in NPD projects is a key factor in the competition between innovative firms. Research on concurrent engineering has shown that time can be managed as well as a delay and as a speed. Our concern in this paper is to study the time factor in the case of Engineering, Procurement and Construction (EPC) projects, where a customer initially contracts for a project from a contractor on the basis of specifications, budget and delay. Is time-to-delivery a key factor? Does its reduction represent a competitive advantage for the client and/or for the contractor in EPC projects? Is project speed a key variable to be managed, or does it result from other project parameters? We first define an analytical model to characterize a speed profile in EPC projects. We implement this model for six major construction projects developed by a large, international firm. A variety of speed profiles result. We conclude by showing the relevance of NPD project speed management in EPC projects
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