Partisan mobilization using volunteer phone banks and door hangers
By: NICKERSON, David W
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ArticlePublisher: Thousand Oaks : SAGE, September 2005The Annals of the American Academy of Political and Social Science 601, p. 10-27Abstract: This article presents the results from a statewide partisan voter mobilization experiment in Michigan during the 2002 gubernatorial election. The tactis studied are volunteer phone calls boost turnout by 3.2 percentage points. This effect size impliese that both mobilization technologies are cost-competitive with a door knocking and that partisan and nonpartisan campaigns are equally effective at increasing turnout. A postelection survey was used to determine whether the partisan blandishments to vote changed candidate preference. No evidence of persuasion from campaign contact was detected by the survey. However, the survey did indicate that the campaign failed in targeting likely Democratic voters and exclueding likely Republican voters and excluding likely Republican voters, emplasizing the need for detailed party databases.
This article presents the results from a statewide partisan voter mobilization experiment in Michigan during the 2002 gubernatorial election. The tactis studied are volunteer phone calls boost turnout by 3.2 percentage points. This effect size impliese that both mobilization technologies are cost-competitive with a door knocking and that partisan and nonpartisan campaigns are equally effective at increasing turnout. A postelection survey was used to determine whether the partisan blandishments to vote changed candidate preference. No evidence of persuasion from campaign contact was detected by the survey. However, the survey did indicate that the campaign failed in targeting likely Democratic voters and exclueding likely Republican voters and excluding likely Republican voters, emplasizing the need for detailed party databases.
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