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Phone-basead GOTV -- What's on the line?Field experiments with varied partisan components 2002-2003

By: MCNULTY, John E.
Material type: materialTypeLabelArticlePublisher: Thousand Oaks : SAGE, September 2005The Annals of the American Academy of Political and Social Science 601, p. 41-65Abstract: Most of the recent literature thar investigates voter turnout and mobilization finds little or no impact on turnout as a result of get-out-the-vote (GOTV) phone drivers.This article describes four field experiments embedded within GOTV phone drives concucted in San Francisco Bay Area in November 2002 and October 2003.One of the drives was strictly nonpartisan, two were explicitly partisan (Democratic), and the last was quasi-partisan in that it was explicitly in opposition to a municipal proposition to a municipal prpposition. These experiments were designed to investigate whether GOTV phone drives are effective tools for increasing turnout. None of the GOTV phone drives with a partisan or quasi- partisan component resulted in a detectable increase in voter turnout. The overall results raise serious questions about the efficacy of GOTV phone drives, particularly those with the intent of affecting electoral outcomes.
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Most of the recent literature thar investigates voter turnout and mobilization finds little or no impact on turnout as a result of get-out-the-vote (GOTV) phone drivers.This article describes four field experiments embedded within GOTV phone drives concucted in San Francisco Bay Area in November 2002 and October 2003.One of the drives was strictly nonpartisan, two were explicitly partisan (Democratic), and the last was quasi-partisan in that it was explicitly in opposition to a municipal proposition to a municipal prpposition. These experiments were designed to investigate whether GOTV phone drives are effective tools for increasing turnout. None of the GOTV phone drives with a partisan or quasi- partisan component resulted in a detectable increase in voter turnout. The overall results raise serious questions about the efficacy of GOTV phone drives, particularly those with the intent of affecting electoral outcomes.

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