Giving voice to latino voters : a field experiment on the effectiveness of a national nonpartisan mobilization effort
By: RAMÍREZ, Ricardo
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ArticlePublisher: Thousand Oaks : SAGE, September 2005The Annals of the American Academy of Political and Social Science 601, p. 66-84Abstract: In this article, I present a summary of the findings of a randomized field experiment of 465,134 registered date. The National Association of latino Elected and Appointed effort in 2002 explored three alternative modes of communicating with voters: direct mail, robotic phone calls, and live phone calls produced a statistically significant increase in voter turnout. The ineffectiness of direct of direct mail and robotic calls is consistent with results from other experimental campaigns. What remais unclear is the extent to which direct mail and robotic calls targeting low-propensity Latino voters would be more effective in presidential elections. For the present, it appears that the most effective way to mobilize low-propensity Latino voters is through phone banks staffed by volunteers.
In this article, I present a summary of the findings of a randomized field experiment of 465,134 registered date. The National Association of latino Elected and Appointed effort in 2002 explored three alternative modes of communicating with voters: direct mail, robotic phone calls, and live phone calls produced a statistically significant increase in voter turnout. The ineffectiness of direct of direct mail and robotic calls is consistent with results from other experimental campaigns. What remais unclear is the extent to which direct mail and robotic calls targeting low-propensity Latino voters would be more effective in presidential elections. For the present, it appears that the most effective way to mobilize low-propensity Latino voters is through phone banks staffed by volunteers.
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