A helical model for managing innovative product and service initiatives in volatile commercial environments
By: DEAKINS, Eric
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Contributor(s): DILLON, Stuart.
Material type: 
ArticlePublisher: Amsterdam : Elsevier, January 2005Subject(s): Managing projects | Technology | InnovationInternational Journal of Project Management 23, 1, p. 65-74Abstract: Organisations operating in highly competitive and volatile commercial environments require the ability to cost-effectively build market share quickly, via rapid time-to-market of repeated high quality and innovative solutions. This has created the need for an approach to product development that encourages experimentation and mass customisation, yet also allows just in time (JIT) delivery of cutting edge solutions. This paper reports on field research with a dotcom start-up company that evolved a traditional spiral (software) development methodology into a generic management tool suitable for the design, production, and marketing of innovative, high-quality e-commerce products and services. Advantages and limitations of the method are presented and its generalisability to a range of projects is illustrated, with the aid of Action Learning undertaken within an academic setting.
Organisations operating in highly competitive and volatile commercial environments require the ability to cost-effectively build market share quickly, via rapid time-to-market of repeated high quality and innovative solutions. This has created the need for an approach to product development that encourages experimentation and mass customisation, yet also allows just in time (JIT) delivery of cutting edge solutions. This paper reports on field research with a dotcom start-up company that evolved a traditional spiral (software) development methodology into a generic management tool suitable for the design, production, and marketing of innovative, high-quality e-commerce products and services. Advantages and limitations of the method are presented and its generalisability to a range of projects is illustrated, with the aid of Action Learning undertaken within an academic setting.
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