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Service industries in developing countries

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Material type: materialTypeLabelBookPublisher: London : Frank Cass, 1986Description: 114 p.Subject(s): Empresa Privada | Política Industrial | Setor Industrial | Industrialização | País em Desenvolvimento | Tecnologia
Contents:
Service industries in developing countries: a conceptual framework and analytical insights - Erdener Kaynak Marketing research for services in developing countries: the use of unidimensional and multidimensional scaling - Naresh K. Malhotra The financial markets approach to economic development in LDCs - Gordon F. Boreham Tourism marketing in a developing economy: frequent and infrequent visitors contrasted - Erdener Kaynak, Yavuz Odabasi Government as a service industry: a Grenadian case example - Lionel A. Mitchell International business negotiations: a turn-key project - Pervez N. Ghauri New delivery technologies and the globalisation of the television programming industry: the marketing of Indian films and television programmes in Canada - Colin Hoskins, Stuart McFadyen Temporal and regional differences in image of a tourist destination: implications for holiday promoters - Chow Hou Wee, Ali N. Hakam, Evangeline Ong
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Item type Current location Collection Call number Copy number Status Date due Barcode
Livro Geral Biblioteca Graciliano Ramos
Livro Geral 6.07S4914s (Browse shelf) 1 Available 10001720

Service industries in developing countries: a conceptual framework and analytical insights - Erdener Kaynak Marketing research for services in developing countries: the use of unidimensional and multidimensional scaling - Naresh K. Malhotra The financial markets approach to economic development in LDCs - Gordon F. Boreham Tourism marketing in a developing economy: frequent and infrequent visitors contrasted - Erdener Kaynak, Yavuz Odabasi Government as a service industry: a Grenadian case example - Lionel A. Mitchell International business negotiations: a turn-key project - Pervez N. Ghauri New delivery technologies and the globalisation of the television programming industry: the marketing of Indian films and television programmes in Canada - Colin Hoskins, Stuart McFadyen Temporal and regional differences in image of a tourist destination: implications for holiday promoters - Chow Hou Wee, Ali N. Hakam, Evangeline Ong

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