Mensuração de poder de mercado por meio de dados de marcas comerciais : modelos, limitações e aplicações
By: AGUIAR, Danilo R. D
.
Material type: 
ArticlePublisher: São Paulo : Editora 34, jul./set. 2000Revista de Economia Política = Brazilian Journal of Political Economy 20, 3, p. 152-162Abstract: This paper analyzes the main models used to measure market power by means of brand data and verifies the advantages of the model developed by Cotterill, Franklin and Ma over the others. This is a very flexible model which can be used to any con-jectural assumptions and allows the measurement of both unilateral and collusive market power. Several ways of application are suggested and very promising perspec-tives are recognized for this type of study
This paper analyzes the main models used to measure market power by means of brand data and verifies the advantages of the model developed by Cotterill, Franklin and Ma over the others. This is a very flexible model which can be used to any con-jectural assumptions and allows the measurement of both unilateral and collusive market power. Several ways of application are suggested and very promising perspec-tives are recognized for this type of study
Revista de Economia Política 2000
v. 20, n. 3(79)
Click on an image to view it in the image viewer
There are no comments for this item.