Plural form chain and efficiency : Insights from the French hotel chains and the DEA methodology
By: PERRIGOT, Rozenn
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Contributor(s): CLIQUET, Gérard | PIOT-LEPETIT, Isabelle.
Material type: 
ArticlePublisher: Oxford : Elsevier, aug.2009European Management Journal 27, 4, p. 268-280Abstract: This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of hotel chains in the French market. It is shown that plural form chains have a significantly higher average efficiency score than predominantly franchised and company-owned ones. Managerial implications are drawn for managing hotel chains.
This paper compares plural form chains, i.e., chains in which franchised units and company-owned units coexist, in terms of performance and more specifically in terms of efficiency, to predominantly franchised chains and predominantly company-owned ones. The data envelopment analysis (DEA) is implemented to assess the efficiency of hotel chains in the French market. It is shown that plural form chains have a significantly higher average efficiency score than predominantly franchised and company-owned ones. Managerial implications are drawn for managing hotel chains.
Plural form; Franchising; Hotel industry; Data envelopment analysis; Technical efficiency; Scale efficiency
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