From online candidate to online president
By: Borins, Sandford
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Material type: 
ArticlePublisher: Philadelphia : Routledge, July 2009International Journal of Public Administration - IJPA 32, 9, p. 753-758Abstract: Barack Obama has pioneered the use of online technology, in particular social networking approaches, in his presidential election campaign and the transition period. This paper outlines how President Obama is applying this online approach in the early days of this presidency. It discusses the implications of the online presidency in terms of example-setting for senior officials and departments, online mobilization of his constituency, transparency of decision-making and implementation, and the hiring of cadre of members of the Generation into new media positions.
Barack Obama has pioneered the use of online technology, in particular social networking approaches, in his presidential election campaign and the transition period. This paper outlines how President Obama is applying this online approach in the early days of this presidency. It discusses the implications of the online presidency in terms of example-setting for senior officials and departments, online mobilization of his constituency, transparency of decision-making and implementation, and the hiring of cadre of members of the Generation into new media positions.
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