The international scale and scope of european multinationals
By: OH, Chang Hoon
.
Material type: 
ArticlePublisher: Oxford : Elsevier, October 2009European Management Journal 27, 5, p. 336-343Abstract: This study analyzes the international scale and scope of European multinational enterprises (MNEs). By using five widely used multinationality measures and the corresponding five measures for intra-regional activities, the results confirm that the European MNEs focus on their home region market rather than the global market. No evidence exists that European MNEs focus on global markets or were becoming geographically diversified during 20002006. Additionally, this study suggests that scale and entropy measures, which are based on sales and assets, are better than scope measures, which are based on country counts. Simple country and subsidiary counts wrongly guide researchers to conclude that the MNEs are more dispersed than they really are.
This study analyzes the international scale and scope of European multinational enterprises (MNEs). By using five widely used multinationality measures and the corresponding five measures for intra-regional activities, the results confirm that the European MNEs focus on their home region market rather than the global market. No evidence exists that European MNEs focus on global markets or were becoming geographically diversified during 20002006. Additionally, this study suggests that scale and entropy measures, which are based on sales and assets, are better than scope measures, which are based on country counts. Simple country and subsidiary counts wrongly guide researchers to conclude that the MNEs are more dispersed than they really are.
Click on an image to view it in the image viewer
There are no comments for this item.