Information source preference and dental selection
By: HEKMAT, Firooz
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Contributor(s): HEISCHMIDT, Kenneth.
Material type: 
ArticlePublisher: New York : Marcel Dekker, 1996International Journal of Public Administration - IJPA 19, 8, p. 1221-1239Abstract: Previous literature provides insights into the role information source preference plays in consumer selection of products. The results of an empirical investigation provides evidence of the possible relationship among information source preferences with consumer decisions related to dental consumer needs. The primary findings suggested a relationship between certain information source preferences and both a consumer dental care selection situation and certain consumer demographics.
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Previous literature provides insights into the role information source preference plays in consumer selection of products. The results of an empirical investigation provides evidence of the possible relationship among information source preferences with consumer decisions related to dental consumer needs. The primary findings suggested a relationship between certain information source preferences and both a consumer dental care selection situation and certain consumer demographics.
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