Cable television refranchising studies : an important role for citizen surveys
By: GLASS, James J
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Contributor(s): AMMONS, David N.
Material type: 
ArticlePublisher: New York : Marcel Dekker, 1989International Journal of Public Administration - IJPA 12, 5, p. 821-834Abstract: Approximately 1,700 communities granted cable television (CA franchises in the decade of the 1970s; more than 4,000 have done so in the 1980s. As original franchise terms expire, the question of refranchising becomes an increasingly salient issue in communities: across the country. Although specialized consultants are often hired to analyze technological, financial, and legal aspects of CATV operations, consumer input may nof be assessed as comprehensively or as systematically. In this article, adaptations of the citizen survey methodology that make it applicable to a CATV inquiry are addressed The product of those adaptations is offered as one vehicle for tapping CATV consumer experience and perceptions that can be an important component in refranchising deliberations
Approximately 1,700 communities granted cable television (CA franchises in the decade of the 1970s; more than 4,000 have done so in the 1980s. As original franchise terms expire, the question of refranchising becomes an increasingly salient issue in communities: across the country. Although specialized consultants are often hired to analyze technological, financial, and legal aspects of CATV operations, consumer input may nof be assessed as comprehensively or as systematically. In this article, adaptations of the citizen survey methodology that make it applicable to a CATV inquiry are addressed The product of those adaptations is offered as one vehicle for tapping CATV consumer experience and perceptions that can be an important component in refranchising deliberations
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