Leading creative people : lessons from adversiting guru Jacques Séguéla
By: HAAG, Christophe
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Contributor(s): COGET, Jean-Francois.
Material type: 
ArticlePublisher: Oxford : Elsevier, june 2010Subject(s): Liderança | Criatividade | Inteligência Emocional | Teoria AdministrativaEuropean Management Journal 28, 4, p. 278-284Abstract: In this article, we explore perspectives on how to lead creative people through examples from a practitioner. We interviewed iconic French advertising guru Jacques Séguéla, Chief Communication Officer of Havas, Frances second largest and the worlds sixth largest advertising and communication company, who leads 800 designers worldwide. Séguéla is famous for creating successful advertising and political campaigns, and authoring numerous best-selling books on advertising. Through a series of real-life anecdotes, Séguéla talks about the importance of emotions, emotional intelligence, action, and intuition in leading creative people. Following the interview, we discuss some of Séguélas key assertions in relation to existing leadership and management theories
In this article, we explore perspectives on how to lead creative people through examples from a practitioner. We interviewed iconic French advertising guru Jacques Séguéla, Chief Communication Officer of Havas, Frances second largest and the worlds sixth largest advertising and communication company, who leads 800 designers worldwide. Séguéla is famous for creating successful advertising and political campaigns, and authoring numerous best-selling books on advertising. Through a series of real-life anecdotes, Séguéla talks about the importance of emotions, emotional intelligence, action, and intuition in leading creative people. Following the interview, we discuss some of Séguélas key assertions in relation to existing leadership and management theories
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