The case study handbook : how to read, discuss, and write persuasively about cases
By: ELLET, William
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Material type: 
BookPublisher: Boston : Harvard Business, 2007Description: 272 p.ISBN: 9781422101582.Subject(s): Estudo de Caso | Método de Ensino | Método de Pesquisa | Didática| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Consulta | Biblioteca Graciliano Ramos | Livro Geral | 11 E459c (Browse shelf) | 1 | Não-circulante | 10014243 | |
| Livro Consulta | Biblioteca Graciliano Ramos | Livro Geral | 11 E459c (Browse shelf) | ex. 2 | Não-circulante | 2018-0205 |
5 sample cases included
-- INTRODUCTION 1: Persuasion, argument, and the case method 2: What is a case? -- PART I: ANALYSIS 3: How to analyze a case 4: Case analysis demonstration 5: Problems 6: Decisions 7: Evaluations -- PART II: DISCUSSION 8: How to discuss a case -- PART III: WRITING 9: How to write a case-based essay 10: Problem essays 11: Decision essays 12: Evaluation essays -- PART IV: CASES FOR ANALYSIS AND WRITING - "Allentown materials corporation: the electronic products division (abridged)" - "General electric: major appliance, business group (abridged)" - "General motors: packard electric division" - "Malaysia in the 1990s (A)" - "Whistler corporation (A)" - Acknowledgments
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