Designing for growth : a design thinking tool kit for managers / Jeanne Liedtka, Tim Ogilvie
By: Liedtka, Jeanne
.
Contributor(s): Ogilvie, Tim.
Material type: 
BookPublisher: New York : Columbia University Press, 2011Description: xiii, 227 p. : ill.ISBN: 9780231158381 (cloth : alk. paper); 0231158386 (cloth : alk. paper); 9780231527965 (ebook); 0231527969 (ebook).Subject(s): Criatividade | Criatividade na Empresa | Mudança Organizacional | Inovação| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | 2.01.4 L718d (Browse shelf) | Ex. 1 | Available | 2018-0072 |
Inclui bibliografia e referência
Section I. The Why and How of Design Thinking --
Chapter. 1. Why design? --
Chapter. 2. Four questions, ten tools --
Section II. What is? --
Chapter 3. Visualization --
Chapter 4. Journey mapping --
Chapter 5. Value chain analysis --
Chapter 6. Mind mapping --
Section III. What if? --
Chapter 7. Brainstorming --
Chapter 8. Concept development --
Section IV. What wows? --
Chapter 9. Assumption testing --
Chapter 10. Rapid prototyping --
Section V. What works? --
Chapter 11. Customer co-creation --
Chapter 12. Learning launch --
Section VI. Leading Growth and Innovation in Your Organization --
Click on an image to view it in the image viewer
There are no comments for this item.