Inside the nudge unit: How small changes can make a big diference. Owain Service; Behavioural Insights Team.
By: Halpern, David.
Contributor(s): Owain Service | Behavioural Insights Team.
Material type: BookPublisher: London: WH Allen, 2015Description: XIV, 383 p.ISBN: 9780753556559.Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 6.10 H1954i (Browse shelf) | Ex. 1 | Available | 2018-0662 |
Inclui índice
SECTION 1 - A short history of nudging; 01 - Early Steps; 02 - Nudging goes mainstream; SECTION 2 - Changing the Word a nudge at a time; 03 - Easy; 04 - Attract!; 05 - Social; 06 - Timely ; SECTION 3 - Behavioural insights as a policy tool ; 07 - Data and transparency; 08 - A different approach to big policy chalenges; 09 - Well-being: Nudging ourserces, and each other, to happier lives; 10 - What works? The Rise of experimental government; SECTION 4 -Where next?; 11 - Risks and Limiations; 12 - Conclusion: Where next?.
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